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Success is Sweet

Originally tasked with creating a citywide movement with no budget utilizing public relations in four short months,  Landtroop pulled it off.

Now in its 8th year, Lubbock Lemonade Day has a top-of-mind brand awareness of over 95% according to Gallop. National Lemonade Day took note and hired Team Landtroop to help with websites, videos and PR, including recently assisting on scripting, shooting, and directing a video that was played at the 2017 Super Bowl pre-party where the charity and its founders were honored as the Super Bowl charity of the year.  

What makes us really smile though is seeing these kids learn how to start, own and operate their very own business – a lemonade stand. Approaching 10,000 of them in Lubbock and exceeding a million nationwide. 

Like the CEO of Gallop said, ‘If Lemonade Day doesn’t work, America doesn’t work.” It certainly works in Lubbock USA
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